Premier Boxing Champions Finds New Home at Amazon Prime
Ever since Showtime announced that it was leaving the fight game some weeks back, fans and analysts have been wondering aloud what will become of Premier Boxing Champions. Showtime, after all, was essentially the last outpost of the PBC after other cable outlets had gradually stepped away over time. And while there was little doubt the organization would find itself a home, the fact that it’s now found that home at Amazon Prime is very big news for the fight game. Yes, the PBC announced on Thursday that a deal with Prime had been made.
“Prime Video and Premier Boxing Champions announce new multiyear rights agreement beginning in 2024,” the PBC stated Thursday on social media. “Prime Video is set to become the home of PBC’s Pay-Per-View events, championship bouts, behind the scene docuseries, and more. #PBCONPrime.” Amazon Prime also presented a press release of its own.
“Today,” the outlet proclaimed, “Prime Video and Premier Boxing Champions (PBC) announced a landmark multiyear rights agreement to deliver the boxing industries’ most significant events, providing fans with year-round access to the best matchups featuring the biggest stars in boxing.”
Amazon Prime Becomes Home for Premier Boxing Champions
Amazon Prime has made a major move in the world of professional boxing, securing a deal with Premier Boxing Champions (PBC) to broadcast their fights and fight related programming. This means that, apart from Pay Per View events, fans will be able to watch PBC's content with a subscription to Amazon Prime. Pay Per View events will require an additional cost.
It will be interesting to see how Amazon Prime approaches the traditional Pay Per View method of programming. The company has a proven track record of successfully selling products, as demonstrated by its broadcasting deal with the National Football League (NFL).
PBC boasts some of the best fighters in the world, including boxing superstar Canelo Alvarez, who is under contract with the organization. With this partnership, Amazon Prime has firmly entered the professional boxing business. The first PBC event on Prime is scheduled for March.
"We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events," said Marie Donoghue, a representative from Amazon.
Despite declarations of its demise, boxing continues to forge ahead and find new avenues for growth.
