Looking to give your home a fresh new look with paint? Check out Backdrop, a direct-to-consumer company that offers a wide range of interior and exterior paint colors. This brand has gained popularity, especially among millennials, during the Covid-19 pandemic. With people spending more time at home, many have turned to Instagram for inspiration and have been reimagining their living spaces. Backdrop's paints can be conveniently purchased through their website or on Amazon. Priced at around $75 per gallon, their products are comparable to those offered by well-known brands like Benjamin Moore or Sherwin Williams. Not only do they offer beautiful colors, but Backdrop also prides itself on producing low VOC, low odor, climate-neutral, and green-certified paints.
For more information and to browse their color options, visit the Backdrop website or check out their products on Amazon.
Simplified selection process
Backdrop sells interior, exterior, and cabinet & door paint formulas. One of the highest praises for Backdrop paints is their charming color collection and high-coverage pigments. The website currently offers 78 paint colors — a limited range compared to some other companies, but the curated palette is an advantage for those facing decision fatigue with other brands. Backdrop's colors are all quite trendy and retro-inspired, with fun names like Barbie Dreamhouse Pink or Stromboli Chess Club. One major benefit is that most of the colors play well together, making it easy to repaint your whole home from their one-stop shop. When shopping online, Backdrop's website will also recommend specific color combinations, an experience that you may not get from standing at the paint counter in-store.
Unboxing and application
Shipping with Backdrop has some mixed reviews — a serious downside for an online-only retailer. Despite the "green" labeling, some reviewers felt that their boxes came with an excessive amount of packaging. Even so, it seemed that the paint cans would still frequently arrive dented or damaged along the sides, but not enough to leak. While the aesthetically pleasing paint cans may have some practical design flaws, there is one smart aspect that reviewers seem to appreciate: the resealable cap and easy-pour handle. YouTube creator Becki (of Becki and Chris) explained, "I love the twist-on cap. It makes pouring and cleanup so much easier than a normal paint can."
Backdrop paints offer a convenient solution for DIY enthusiasts by combining paint and primer in one product. Reviewers have been impressed with the paint's smooth application and even coverage, often achieving satisfactory results with just one coat. The quick drying time and minimal odor are additional advantages. However, some experienced painters may find the pigment density to be lacking considering the high price. Backdrop's website still recommends using two coats for best results. Overall, the final verdict is positive, with reviewers praising the paint's flat semi-matte finish and its ability to withstand daily use and cleaning.
Reviews and the final verdict
How do Backdrop paints hold up once dried? Most reviewers seem quite happy with their final results. YouTube creator Becki described the paint as having a beautifully flat semi-matte finish. "Supermoon" was the perfect neutral white for her and exactly the color she'd expected after viewing it online. Though she was initially drawn to the packaging, she claimed the paint now rivaled her favorite go-to brand, Benjamin Moore. Another reviewer tried the cabinet, door, and wood paint formula and found that it held up surprisingly well to daily use and cleaning.
The Backdrop paints may not be the most cost-effective option overall, and there is a risk of cans being damaged during shipment. If you are specifically looking for environmentally friendly paints, there are other options that are both greener and cheaper than Backdrop. Established paint brands like Kelly-Moore, McCormick Paints, and True Value also offer low-VOC and Green Wise-certified paints at a much lower price. However, this doesn't mean that Backdrop paints are a bad choice. They are actually a good option for first-time painters and DIYers who want trendy colors, easy application, fast-drying, durability, and good coverage. While Backdrop may not be a completely green brand yet, they are making efforts to be more environmentally friendly, which is more than what can be said for many other brands. Additionally, their fun colors, all-in-one products, and user-friendly cans make them a great choice for any DIY paint project.
