Survey: TikTok Emerges as the Go-To News Source for a Growing User Base

More people are getting their news from TikTok, according to Pew Research, which is in line with a larger cultural shift, with roughly half of all Americans saying they get news from social media.

Survey: TikTok Emerges as the Go-To News Source for a Growing User Base
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16 Nov 2023, 06:54 PM
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TikTok Users Getting News Doubles Since 2020, Pew Research Finds

The percentage of TikTok users who get their news from the popular video-sharing platform has nearly doubled since 2020, according to survey data released Wednesday by Pew Research. The data is in line with a larger cultural shift by consumers towards utilizing digital platforms for news, with roughly half of all Americans saying they get news from social media.

In 2020, 22% of TikTok users reported getting news from the app, but that surged to 43% in 2023, according to Pew.

Facebook is still the most popular social media platform for news consumption, with roughly three in 10 U.S. adults getting their news from the site. Nearly 25% get their news from YouTube, with Instagram, TikTok and X — the social media platform formerly known as Twitter — following in popularity. But TikTok has shown far more growth than any other platform since 2020, and that growth was consistent across all age demographics.

News consumption on platforms differed by gender. While women reported they were more likely to get their news from Nextdoor, Facebook, Instagram and TikTok, men tended towards Reddit, X and YouTube. 

A recent study found that the majority of regular news consumers on various websites are Democrats or lean Democratic, indicating a significant partisan differentiation. However, the study also revealed that there is no significant partisan difference among news consumers on popular social media platforms such as Facebook, X, and Nextdoor.

TikTok, a video-sharing app, was first launched in China in 2016 and later expanded worldwide in 2018. Despite concerns about privacy, the app has gained immense popularity in the United States. In response to these concerns, the app has been banned on government devices and even on a statewide level.