Walgreens has transformed into a candy hotspot, all thanks to the influence of TikTok.
The pharmacy giant has announced that it is boosting the production of Walgreen's Nice! Gummy Mango peelable candy and imposing a limit of one bag per customer for online sales due to the soaring demand for these squishy delights, fueled by social media.
A part of the retailer's budget-friendly Nice! house brand of snacks and beverages, these miniature mango fruit replicas, priced at $1.99 per bag, made their debut in September 2023 across 2,500 Walmart stores.
The inspiration for this candy creation originated from a vendor who shared the rising popularity of peelable mango treats in Asia, as mentioned by Marty Esarte, the vice president of Walgreens' owned brands, in an email.
"TikTokers stumbled upon these candies in January, and in no time, the products were flying off the shelves," Esarte added.
In a video shared on the platform, a TikToker recounts grabbing a bag of the candy from a Walgreens store after spotting it "all over social media."
Walgreens is expanding the availability of the mango-flavored candy to 8,000 stores on May 22. Simultaneously, a new peelable banana gummy will be introduced in 5,700 stores on the same day, also priced at $1.99 per bag, the company disclosed.
