Berkeley, California — In an unexpected twist, a business school course kicks off with students enthusiastically singing Taylor Swift's "Cruel Summer" at the University of California, Berkeley. Swift isn't just seen as a "tortured poet," but rather a prime example of how to construct an empire.
UC Berkeley senior Sejal Krishnan, a chemical engineering major, expressed, "Taylor Swift is a phenomenon. Her tour has significantly boosted the economy and breathed new life into local economies wherever she performs."
Undergrads Sofia Lendahl and Miaad Bushala are leading the course titled Artistry and Entrepreneurship: Taylor's Version for a group of 44 students.
"Taylor's strategic approach is evident in everything she does," stated Bushala. "When you think of a brand, loyalty is key. Taylor has successfully cultivated a loyal fan base."
"There's a reason why top institutions are delving into this," Krishnan added. "They recognize it as a prevailing trend."
Not limited to UC Berkeley, numerous universities across the country — such as Harvard and Stanford — are now offering courses on the "Swift Effect" within various departments like English, political science, and gender studies.
Swift's achievements and setbacks, including her battle to regain control of her master recordings, are integral parts of the curriculum at UC Berkeley.
"The impact of Taylor Swift on legal issues, such as artist rights and ticketing legislation, has been really significant," said Will Grischo, a media studies and art history major.
When asked about their families' reactions to taking a course on Taylor Swift?
"My parents were thrilled," Krishnan said. "My mom even took me to the 1989 concert."
"They (my parents) insisted that I take this class, saying 'You have to take it now, if not now, then never,'" said Jessica Revolorio, a sociology major and the first in her family to attend college in the U.S.
Swift has inspired some students to think bigger.
"She's fearless in taking creative risks," said Angelique Zoile, a business student. "To me, it's like climbing the corporate ladder...I'll be a manager in five years or so."
Zoile mentioned feeling more prepared to take career risks because of the Swift-inspired class.
