Individuals with Down syndrome want to convey a powerful message: "Believe that I am capable." In anticipation of World Down Syndrome Day on Thursday, an international awareness initiative is challenging the negative stereotypes that individuals with Down syndrome often encounter.
Portrayed by Canadian actress Madison Tevlin, a young woman addresses the limited expectations society has for individuals like herself — whether it involves socializing at bars, pursuing education, or engaging in relationships while having a disability.
"The assumptions you make shape reality," she asserts in the video. "However, if your assumptions shape reality, then assume that I am capable."
The video proceeds to depict Tevlin's character socializing at a bar, studying Shakespeare, and living independently.
"The message is incredibly powerful," Tevlin shared with CBS News. "It resonates with and empowers numerous individuals worldwide."
CoorDown in Italy collaborated with the National Down Syndrome Society in the U.S., the Canadian Down Syndrome Society, and various other organizations globally. Since its launch on March 14, the campaign has sparked widespread discussion.
"The impact of this video is immense," expressed Kandi Pickard, leading the NDSS as president and CEO. "It's shedding light on Down syndrome, challenging stereotypes, and urging a shift in perceptions."
Pickard notes a surge in interest from individuals looking to contribute more following the campaign. The hope is that this ongoing dialogue will spark a larger conversation on how these stereotypes hinder the disability community.
"It's crucial for society to recognize the voices of individuals with disabilities and treat them with the respect they deserve," emphasized Pickard.
Understanding World Down Syndrome Day
World Down Syndrome Day has been globally recognized by the United Nations since 2012. The date, March 21st, symbolizes the extra copy of Chromosome 21 that individuals with Down syndrome possess. This day is commemorated in 190 countries.
CoorDown's social media platforms showcase individuals with Down syndrome excelling in various fields, breaking societal barriers on what it means to live with an intellectual disability: They are CEOs, chefs, Emmy-award winners, and more.
Mia Armstrong, a 13-year-old who's already a highly accomplished actor, model and advocate, has added author to her credentials with her new children's book, "I Am a Masterpiece!" In it, she shares her experiences living with Down syndrome and it is her superpower.
In 2022, Sofía Jirau became the first woman with Down syndrome to model for Victoria's Secret.
"I love the camera," Jirau told CBS Mornings lead national correspondent David Begnaud.
Charlotte Woodward, is a graduate of George Mason University and an education program associate for the NDSS — and is advocating for a new law that prevents discrimination based on disability in the organ transplant process.
End the stereotypes
The message behind the now-viral campaign was inspired by the 2019 speech given by Italian Down syndrome advocate Marta Sodano at the United Nations. She noted that when teachers assume a student cannot understand, they will not teach, and the student doesn't learn.
"If I think of all the things that were not explained and taught to me, well, I really get angry," she said, according to a NDSS news release.
This is what's described as a "self-fulfilling prophecy," a phrase coined by U.S. sociologist Robert K. Merton in the 1940s. These stereotypes, biases, and low expectations can affect every aspect of people living with intellectual disabilities.
"The assumptions made about people with disabilities often underestimate their abilities," Pickard expressed. "Each individual's journey is unique, and we must believe that people with disabilities are capable of making decisions about their own lives."
Tevlin, known for her role alongside Woody Harrelson in the 2023 movie "Champions," is no stranger to the societal expectations placed upon her.
"I have Down syndrome, but that is just one aspect of who I am," she stated. "It does not define me entirely; it is just a part of me."
In a 2023 editorial for PORTER magazine, Tevlin recounted how a doctor once warned her parents about the challenges she would face in life.
"They were cautioned that I might never speak or walk, and that I may struggle to find employment," she recalled. "If only that doctor could witness my life today. I speak fluently and walk confidently. Just recently, I even walked down a red carpet."
Tevlin actively challenges society's stereotypes by sharing her own aspirations and accomplishments. She advocates for a world where individuals with Down syndrome and other disabilities are not unfairly judged.
"Take a moment to hear our stories and learn from what we have to offer," she urged. "Having Down syndrome does not hinder us or restrict us in any way."
