The Chips Ahoy! chocolate chip cookie recipe is getting an update featuring a new type of chocolate chip, the company said Wednesday.
The change, the biggest in nearly 10 years, will feature chocolate chips with a higher cacao content, according to the company's press release. The chips will also have a higher concentrate Madagascar vanilla extract.
The company tested more than 60 recipes and spent more than 5,000 hours in the kitchen developing the new "MMMproved" Chips Ahoy! chocolate chip cookie recipe, senior director Sabrina Sierant said in a press release. Mondelez International, the company that owns Chips Ahoy! and Oreo, among other brands said they had net revenue of around $36 billion last year.
New cookies will have a "richer cookie flavor and creamy chocolate taste featuring the right amount of chocolate chips," the company claims. Chips Ahoy! also said it's implementing a "mixing process that creates just the right cookie texture."
"Taking on this challenge was no small feat, we were repeatedly told 'don't mess with the cookies we love,' but we were confident we could deliver Chips Ahoy! fans an even more superior cookie that retains all the elements they already cherish, such as the perfect chip-to-cookie ratio," Sierant expressed.
For cookie enthusiasts eager to sample the new treat, the wait won't be long. The fresh cookies will make their debut on select store shelves in March and will be accessible nationwide starting next month. Look out for specially marked packages that highlight the updated recipe. The company has not disclosed whether there will be a price adjustment or where exactly the new cookies will be sold.
Introduced by Mondelez in 1964, Chips Ahoy! cookies have a rich history. The U.S. cookie market is anticipated to expand in the upcoming years, as per the findings of research firm Mordor Intelligence. The market is expected to grow from an estimated $12.48 billion in 2024 to a projected $14.7 billion by 2029.
Key players in the cookie industry, including Mondelez, are ramping up investments in research and development to uphold their market dominance, as stated by Mordor.
