What started off as an April Fools' Day prank between Burt's Bees and Hidden Valley Ranch has become a reality.
The companies' ranch-flavored lip balm aims to "bring the craveable flavors of a basket of wings to your favorite lip balm" — and it's already sold out.
In April 2022, both brands posted to Instagram to advertise a lip balm product with a ranch dressing flavor. While it was later revealed to be a prank, the positive reception compelled the companies to reconsider the idea.
"Fans responded so enthusiastically," said Mariah Eckhardt, general manager at Burt's Bees, adding that the "delightfully unexpected union comes just in time for dry lip season and game day."
The $11.99 product is advertised as "(very) limited edition" and comes in a 4-pack of lip balms teeming with flavor. The set includes not only the classic Hidden Valley Original Ranch, but also Buffalo Sauce, Crunchy Celery, and Fresh Carrot.
"We are officially in wing eating season, which feels right at home for Hidden Valley Ranch," said C.C. Ciafone, director of marketing at Hidden Valley Ranch.
With the Super Bowl just around the corner, Burt's Bees and Buffalo Wild Wings have announced an exciting collaboration. This partnership marks Buffalo Wild Wings' first venture into the beauty category, and they are thrilled to team up with Burt's Bees for this unique collaboration. The collaboration comes at a perfect time as the Super Bowl is known for being the biggest wing consumption day of the year. However, Burt's Bees wants to make it clear that their product is "NOT FOR CONSUMPTION. Obviously."
