Year in Search 2023

The news we followed, the people who fascinated us, the culture and trends that grabbed our attention — Google's "Year in Search" data for 2023 sheds light on the top trending topics Americans wanted to know about this year.

From celebrities and athletes to TV shows and box-office hits, people across the country turned to the search engine for answers to pressing questions like "How often do you think about the Roman Empire?" and recipes for McDonald's hit beverage of the year, the Grimace Shake.

While we may not have gotten all the answers, here's what some of the top searches in the U.S. have to tell us about the past year:

The stories we followed

This year, the world was shocked by the war in Israel and Gaza, which was Google's most-searched news story of the year. Following the deadly Oct. 7 attack on Israel by the militant group Hamas, Israel vowed to destroy the group and launched airstrikes and a ground operation into the Gaza Strip, the Palestinian territory controlled by Hamas.

The second most searched story of the year, according to a popular search engine, was the frantic search in June for the OceanGate Titan submersible, which disappeared on a dive to the Titanic shipwreck site with five people aboard. Tragically, everyone on the tourist vessel was killed when it collapsed under the pressures of the deep sea.

Americans also did a lot of searching for updates on hurricanes, with Hurricane Hilary, Hurricane Idalia, and Hurricane Lee rounding out the list of top 5 most-searched news stories.

The people we were curious about

NFL player Damar Hamlin became the No. 1 most-Googled person on the list after the Buffalo Bills defensive back collapsed on the field in cardiac arrest during a Jan. 3 game. Hamlin has since made a full recovery and returned to play this season. Hamlin was also Google's most-searched athlete of 2023.

Actor Jeremy Renner was the No. 2 most-Googled person in the U.S. in 2023 following a New Year's Day snowplow accident that left him hospitalized with over 30 broken bones. Renner was run over by the vehicle while trying to protect his nephew. He has since made a remarkable recovery. Renner was also the No. 1 most-Googled actor of the year.

"The Last of Us," featuring Pedro Pascal and Bella Ramsey and based on the popular video game of the same name, topped the charts as the most-Googled television show in the U.S. in 2023. Pascal also made it to the fifth spot as the most Googled actor.

When it comes to music, the controversial country hit "Try That in a Small Town" ranked as the most-Googled song of the year, with Jason Aldean, the artist behind it, being the most-Googled singer of the year in the U.S. in 2023. The song gained widespread attention in July after the release of its music video, which depicted protesters confronting police officers.

Recipes, memes and more

In a surprising turn of events, McDonald's Grimace Shake claimed the top spot as the most-Googled recipe in the U.S. in 2023. This purple milkshake inspired a viral TikTok trend during the summer, with users trying the berry-flavored beverage and playfully pretending to die.

The most popular Google search that began with the phrase "How often..." was in response to another viral Internet trend that encouraged users to ask men, "How often do you think about the Roman Empire?" This question ranked as the No. 1 search trend on Google in the U.S. as well. 

The most-searched "Explained" query on Google was "The Menu explained," referring to the 2022 film featuring Ralph Fiennes as a celebrity chef, and Anya Taylor-Joy and Nicholas Hoult as a couple who dine in his restaurant.

And finally, the most-Googled meme in the U.S. of 2023 was Kevin James, referring to an image of the actor with his hands in his pockets and smirking at the camera.

Google's top search lists

See more of Google's top-searched lists below, and read the U.S. data in full here:

News:

1. War in Israel and Gaza
2. Titanic submarine
3. Hurricane Hilary
4. Hurricane Idalia
5. Hurricane Lee

People:

1. Damar Hamlin
2. Jeremy Renner
3. Travis Kelce
4. Tucker Carlson
5. Lil Tay

Passings:

1. Matthew Perry
2. Tina Turner
3. Jerry Springer
4. Jimmy Buffet
5. Sinéad O'Connor

Actors:

1. Jeremy Renner
2. Jamie Foxx
3. Danny Masterson
4. Matt Rife
5. Pedro Pascal

Athletes:

1. Damar Hamlin
2. Travis Kelce
3. Brock Purdy
4. Lamar Jackson
5. Jalen Hurts

Musicians:

1. Jason Aledean
2. Ice Spice
3. Oliver Anthony
4. Peso Pluma
5. Joe Jonas

Songs:

1. Try That in a Small Town - Jason Aldean
2. Rich Men North of Richmond - Oliver Anthony
3. Unholy - Kim Petras and Sam Smith

Movies:

1. Barbie
2. Oppenheimer
3. Sound of Freedom
4. Everything Everywhere All At Once
5. Guardians of the Galaxy Vol. 3

TV Shows:

1. The Last of Us
2. Ginny & Georgia
3. Queen Charlotte: A Bridgerton Story
4. Daisy Jones & The Six
5. Wednesday

Recipe:

1. Grimace Shake
2. Lasagna soup
3. Chicken cobbler
4. Black cake
5. Pumptini

Meme:

1. Kevin James
2. Ohio
3. Police girl
4. Folding chair
5. Smurf cat

Trends:

1. Roman empire trend
2. Moon phase trend
3. AI yearbook trend
4. Instagram notes number trend
5. Fruit Roll-Ups trend

Explained:

1. The Menu explained
2. No One Will Save You explained
3. Silo explained
4. Reptile explained
5. Israel Palestine conflict explained